Digital Marketing

In the digital era, Digital Marketing has become a necessity for every business, standing at the core of every successful strategy. This program prepares participants to master the key skills of digital marketing, from website development and SEO optimization to the strategic use of platforms such as Google, Facebook, Instagram, and LinkedIn to create successful marketing campaigns.

Participants gain a solid understanding of Digital Marketing fundamentals and market research, learning how to analyze consumer behavior and create effective audience personas, alongside the fair, transparent, and responsible use of data and technology. Key skills covered include data analysis using Excel, website creation, SEO optimization, Google Analytics, and Google Ads for targeted advertising campaigns.

A special emphasis is placed on marketing across Facebook, Instagram, TikTok, and LinkedIn, plus Email Marketing, Influencer Marketing, and YouTube Ads. A unique feature of this program is the inclusion of ChatGPT Prompt Engineering for Marketing, enabling participants to leverage AI to accelerate content creation and optimize marketing strategies.